What is the current resale value of a Rolex Lady-Datejust 28mm 279174 in the UK?

As of October 2026, a 279174 with silver or white dial on Jubilee bracelet typically achieves £5,200–£7,200 cash payout depending on condition and completeness. Mother-of-pearl diamond dial versions command £6,000–£7,800. Full set unworn examples reach the top of this range.

Can I sell my Rolex Lady-Datejust without box and papers?

Yes. We buy Lady-Datejust models in any completeness state. Missing box and papers typically reduces the offer by £400–£1,200 depending on the reference. Vintage 69173 models suffer a larger discount without papers due to provenance importance. We still provide a competitive cash offer based on the watch itself.

How do you verify my Rolex Lady-Datejust serial number and value?

Our horologists cross-reference the serial number (located at 6 o'clock under the bracelet on modern 279xxx, or between lugs at 6 o'clock on 179xxx/69173) with Rolex production databases, verify movement calibre (2236 for 279xxx, 2235 for 179xxx), check case/reference engravings, and assess dial/bezel originality under magnification.

Is my Lady-Datejust insured during transit in the UK?

Absolutely. Every collection uses Royal Mail Special Delivery Guaranteed by 1pm with £50,000 insurance as standard, or armoured courier for values exceeding £50k. You receive a pre-paid, tamper-evident security pack with tracking. The watch is insured from your door to our vault — zero risk to you.

Do you buy older 26mm Lady-Datejust models like the 69173 or 179174?

Yes, we actively purchase all Lady-Datejust generations. The 26mm 69173 (1980s–2000s) and 179174/179173 (2005–2015) have strong collector demand. Vintage 69173 models with original unpolished cases, rare dials (Stella, lacquer, pyramid), and full sets achieve premiums well above standard two-tone valuations.

How quickly will I receive payment after you receive my watch?

Payment is made via UK Faster Payments on the same day we receive and verify your Lady-Datejust, typically within 2–4 hours of delivery. If the watch arrives before 11am, funds often clear by early afternoon. There are no holding periods, cheque delays, or 'cooling off' deductions.

Rolex Lady-Datejust (26mm & 28mm) • UK Direct Cash Buyer

Sell Your Rolex Lady-Datejust for the Highest UK Cash Price

Receive a guaranteed, no-obligation offer for your Lady-Datejust 26mm or 28mm within 60 minutes. We arrange fully insured Royal Mail Special Delivery or armoured collection nationwide, with funds transferred to your UK bank account the same day we verify your watch.

Actively Purchased Reference Numbers:

Ref. 279174Ref. 279173Ref. 279171Ref. 179174Ref. 179173Ref. 69173

60-Min Valuation

Firm cash range

£50k Insured

Royal Mail Special

0% Commission

No seller fees

Same-Day GBP

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Interactive Watch Valuation Tool

Estimate Your Rolex Lady-Datejust (26mm & 28mm) Cash Payout in Real-Time

Select your reference, condition, and documentation to preview our instant UK Faster Payments cash offer range.

1. Select Rolex Reference6 Models Available

2. Watch Condition

3. Documentation & Packaging

0% Seller Deductions Same-Day Faster Payments

Instant CalculationGBP (£) Live Range

Estimated Payout For:

Lady-Datejust 28mm Steel / White Gold Fluted Bezel Jubilee

Ref. 279174

Estimated Cash Payout Range:

£5,680 – £7,800

Official UK RRP:£7,400•Set Bonus:+£400 to +£800

UK Market Liquidity Index:94% Very High

No phone call required. Free Royal Mail Special Delivery pack dispatched upon request.

Live UK Secondary Market Rates

Rolex Lady-Datejust (26mm & 28mm) Reference Valuation Index

Explore UK dealer cash payout quotes updated daily. Benchmark trade-in vs. direct same-day settlement with 0% seller commission.

Showing 6 of 6 models

Reference	Model & Specification	Official UK RRP	Direct Cash Payout (GBP)	Box & Papers Bonus	Instant Offer
Ref. 279174	Lady-Datejust 28mm Steel / White Gold Fluted Bezel JubileeGold	£7,400	£5,200 - £7,200	+£400 to +£800	Sell Ref →
Ref. 279173	Lady-Datejust 28mm Two-Tone Steel & Yellow Gold Fluted Bezel JubileeGold	£9,800	£6,400 - £8,800	+£500 to +£900	Sell Ref →
Ref. 279171	Lady-Datejust 28mm 18ct Everose Gold Fluted Bezel PresidentGold	£19,200	£13,000 - £18,500	+£800 to +£1,500	Sell Ref →
Ref. 179174	Lady-Datejust 26mm Steel / White Gold Fluted Bezel Jubilee (2005-2015)Gold	£5,800 (Discontinued)	£4,200 - £5,800	+£400 to +£700	Sell Ref →
Ref. 179173	Lady-Datejust 26mm Two-Tone Steel & Yellow Gold Fluted Bezel Jubilee (2005-2015)Gold	£7,200 (Discontinued)	£5,000 - £7,000	+£500 to +£800	Sell Ref →
Ref. 69173	Lady-Datejust 26mm Two-Tone Steel & Yellow Gold Fluted Bezel Jubilee (1980s-2000s)Gold	N/A (Vintage)	£3,500 - £5,200	+£600 to +£1,200	Sell Ref →

Ref. 279174RRP: £7,400

Lady-Datejust 28mm Steel / White Gold Fluted Bezel Jubilee

Direct Cash Payout:£5,200 - £7,200

Box & Papers Bonus:+£400 to +£800

Sell Ref. 279174 →

Ref. 279173RRP: £9,800

Lady-Datejust 28mm Two-Tone Steel & Yellow Gold Fluted Bezel Jubilee

Direct Cash Payout:£6,400 - £8,800

Box & Papers Bonus:+£500 to +£900

Sell Ref. 279173 →

Ref. 279171RRP: £19,200

Lady-Datejust 28mm 18ct Everose Gold Fluted Bezel President

Direct Cash Payout:£13,000 - £18,500

Box & Papers Bonus:+£800 to +£1,500

Sell Ref. 279171 →

Ref. 179174RRP: £5,800 (Discontinued)

Lady-Datejust 26mm Steel / White Gold Fluted Bezel Jubilee (2005-2015)

Direct Cash Payout:£4,200 - £5,800

Box & Papers Bonus:+£400 to +£700

Sell Ref. 179174 →

Ref. 179173RRP: £7,200 (Discontinued)

Lady-Datejust 26mm Two-Tone Steel & Yellow Gold Fluted Bezel Jubilee (2005-2015)

Direct Cash Payout:£5,000 - £7,000

Box & Papers Bonus:+£500 to +£800

Sell Ref. 179173 →

Ref. 69173RRP: N/A (Vintage)

Lady-Datejust 26mm Two-Tone Steel & Yellow Gold Fluted Bezel Jubilee (1980s-2000s)

Direct Cash Payout:£3,500 - £5,200

Box & Papers Bonus:+£600 to +£1,200

Sell Ref. 69173 →

Price Match Guarantee: We match or beat verified UK secondary market dealer cash buyout quotes.

Data synced with WatchCharts UK & live auction sales

Horology Appraisal Factors

What Determines Your Lady-Datejust Cash Value?

Our certified WOSTEP & Rolex-trained watchmakers evaluate three core pillars to calculate the absolute highest market valuation for your timepiece.

Provenance & Documentation

Box, Warranty Card & Hang Tags

A full set (inner/outer box, green warranty card dated to the watch, both hang tags and green seal) adds £400–£1,200 depending on reference. For vintage 69173 models, original guarantee papers and punched dealer stamps are highly prized and can add over £1,000 to the payout.

Critical Appraisal Factor01

Case Condition & Finish

Case Condition & Unpolished Lugs

Sharp, unpolished lug bevels and factory-finished case sides are critical on Lady-Datejust models. Over-polished cases on 26mm references (179174, 179173, 69173) can reduce offers by 15–20%. We pay a premium for 'honest wear' with crisp edges over a refinished look.

Critical Appraisal Factor02

Dial Rarity & Originality

Dial & Bezel Variations

Mother-of-pearl diamond dials (especially on 279174/279173) command £500–£1,000 premiums over silver or champagne baton dials. Factory diamond-set bezels on two-tone and gold models add significant value. Rare 'Stella' or lacquered dials on vintage 69173 can double the base valuation.

Critical Appraisal Factor03

Seamless & Fully Insured Process

How to Sell Your Lady-Datejust Online or In-Person

Sell safely from anywhere in the UK with prepaid tracked courier collection or book an appointment at our Mayfair or Manchester suites.

60-Min Online Turnaround

Instant Online Valuation

Submit your reference number, serial (optional), photos, and box/papers status via our secure form. Our horologists return a firm cash range within 60 minutes during UK business hours — no generic algorithms, real expert pricing.

Step GuaranteedPhase 1 of 3

Up to £50,000 Insured Transit

Fully Insured UK Collection (Up to £50,000) or Private Lounge Visit

We arrange Royal Mail Special Delivery Guaranteed by 1pm (insured to £50k) with tamper-evident packaging, or you visit our discreet Mayfair/Manchester lounges. No cost to you; we cover all shipping and insurance.

Step GuaranteedPhase 2 of 3

Instant Faster Payments

Horologist Inspection & Same-Day GBP Payout

Our in-house Rolex-certified watchmaker verifies authenticity, movement health, and condition against your description. If everything matches, funds hit your UK bank account via Faster Payments within hours — often before 3pm same day.

Step GuaranteedPhase 3 of 3

Start Your Step 1 Online Appraisal

Takes under 2 minutes • No credit card or commitment required

Transparent Comparison

Why Sell Your Lady-Datejust Directly vs. Pawn or Consignment?

Compare your financial return, settlement speed, and commission costs across popular UK selling methods.

Selling Route	Payout Speed	Commission & Fees	Net Cash Realised
Direct Cash Buyout (Us)Recommended • Highest Return	Same-Day Faster Payments	0% Fees / No Hidden Charges	82%–90% of Dealer Retail
High-Street Pawnbroker	Same Day	High Interest / Lowball Offers	45%–60% of Dealer Retail
Auction / Consignment	4 to 12 Weeks	15%–25% Seller Commission + Fees	70%–78% of Dealer Retail

Direct Cash Buyout (Us)

Best Value

Payout Speed:Same-Day Faster Payments

Commission:0% Fees / No Hidden Charges

Net Return:82%–90% of Dealer Retail

High-Street Pawnbroker

Payout Speed:Same Day

Commission:High Interest / Lowball Offers

Net Return:45%–60% of Dealer Retail

Auction / Consignment

Payout Speed:4 to 12 Weeks

Commission:15%–25% Seller Commission + Fees

Net Return:70%–78% of Dealer Retail

Zero Hidden Deductions: The valuation quote you agree is the exact GBP amount sent to your bank account via Faster Payments.

Get Guaranteed Cash Quote →

Verified Transaction Ledger

Recent UK Rolex Acquisitions & Verified Payouts

Browse authentic verified purchases completed this month across our London Mayfair, Hatton Garden, Manchester lounges, and insured UK delivery service.

London / Insured PostVerified

2023 Rolex Lady-Datejust 279174 Silver Roman Dial Jubilee Full Set

Full Set (Box, Papers, Tags, Seal) - Unworn

Direct Cash Settlement

£7,150

Instant UK Bank Transfer

Manchester / Private LoungeVerified

2010 Rolex Lady-Datejust 179173 Champagne Dial Jubilee Box & Papers

Excellent - Light Wear, Unpolished

Direct Cash Settlement

£6,200

Instant UK Bank Transfer

Birmingham / Insured PostVerified

1994 Rolex Lady-Datejust 69173 Champagne Roman Dial Vintage Full Set

Very Good - Original Unpolished Case

Direct Cash Settlement

£5,100

Instant UK Bank Transfer

Clear Answers & Transparency

Frequently Asked Questions About Selling Your Rolex

Everything you need to know regarding authentication, insurance coverage during UK transit, selling without papers, and Faster Payments timing.

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